The service consists in the automatic classification of competitors’ products by customer categories. The technology allows to classify both identical and non-identical products on the basis of their qualitative (material, color, etc.) and quantitative (mass, volume, etc.) characteristics. The implementation of the new service became possible due to the development of the internal catalog of the Metacommerce product market and the automatic matching system.
Pavel Minchenkov, Metacommerce CEO, comments: “Previously it took months to do this kind of market research, now automation has allowed marketers, category managers and pricing departments to get real-time data and keep abreast of changes in market condition. The collection of data for analysis is carried out both in online shops and in real retail. Currently, the assortment analysis has already been provided for 6 customers; the classification of products by 1,500 categories was introduced for them in September.”
The service of automatic classification of products will be useful to retailers and manufacturers for the analysis of:
- range depth of competitors (the number of offers a competitor has in a category);
- price positioning of competitors (the minimum, maximum, average, median price of a competitor in the category).
The scope of application of the service applies to products with clearly defined and accessible for collection characteristics: food, clothing and footwear, electronics and household appliances, children’s products, cosmetics and perfumes, pharmaceuticals, auto / motor products, construction and repairs.